ENDEAVOR 2023 – July 29th – 30th 


Introducing the Endeavor Team Challenge

Army Rangers Team Up with Crossfit Games Champion to Design ‘The Ultimate Culminating Fitness Event’

Menlo Park, CA (February 22, 2013) – For adventure racers, Crossfit enthusiasts, and endurance athletes there is a new competition on the horizon that may prove to be the ultimate challenge.  “Our goal,” explains Kent Keirsey, co-founder of Always Endeavor, LLC (Endeavor), “is to create the ultimate culminating fitness event.”  The 24-plus hour event, called the Endeavor Team Challenge, is scheduled for September 6-8th and tests teams of two over a 40-mile course.  Challenges along the way include water and land obstacle courses, canoeing, mountaineering, orienteering, Crossfit-style fitness challenges, and more.

“People want something to train for,” explains Keirsey.  He feels that existing events don’t satisfy this need.  “They’ve done triathlons, mud runs, maybe even tried competing in the Crossfit Open.”  But other events miss the mark according to Keirsey.  “Tough Mudder claims that Triathlons and Marathons are boring, and that may be true.” However, he explains, “The draw of a triathlon or marathon is that it is a mark on the wall.  Training for a marathon is as much a part of the event as the actual race.”  On the other hand, mud runs, like Muddy Buddies and Tough Mudders, “are fun, but they are events that the average athlete could roll off the couch and do.”

Bear Valley California is the planned site for the first Endeavor Team Challenge, set for September 7, 2013.

What Keirsey considers an average athlete, however, may be influenced by his time in the military.  Before linking up at the Stanford Graduate School of Business and starting Endeavor, Keirsey and his co-founder, Greg Hastings, both served in the Army as part of the elite United States Army Rangers.  Hastings fought with the Rangers on several deployments overseas.  Keirsey fought with the 101st Airborne Division and then taught tactics to Rangers as an instructor at the US Army Ranger School.  “You learn what people are really capable of,” explains Keirsey.  Deployments and Ranger School, “push people well beyond their perceived physical and mental limitations.  It turns out people are capable of much more than think they are.”

In 2012, Keirsey and his brother Jim competed in the David E. Grange, Jr. Best Ranger Competition, a 62-hour event where 50 two-person teams of Rangers compete for the title of the best Army Ranger in the world.  The experience nearly broke Keirsey, who finished with his brother in the top half of the field, but that was the best part.  “It pushed me to my absolute limit.  It was an amazing experience.”

Kent Keirsey (R) and his brother Jim (L) competing in the 2012 Best Ranger Competition.
Kent Keirsey (R) and his brother Jim (L) competing in the 2012 Best Ranger Competition.

According to Keirsey, others are looking for the same experience.  “I came back to Stanford,” to complete his second year of business school, “and my classmates were enthralled.  They wanted to hear all about it.”  And, according to Keirsey, there were more than a handful of classmates that were interested in more than hearing stories.  “I kept getting the question, ‘how do I compete in something like this?’  It struck a chord in them.”

In part, the Endeavor Team Challenge is an attempt by Keirsey and Hastings to answer that question and re-create the Best Ranger Competition experience for the general population.  “We have tried to capture the best parts of that event while still making it accessible to the general public.”  They removed the parts that required specialized military training, and shortened it to a 24-36 hour event. “We wanted it to be something competitors could complete in a weekend.”

They are also adding to the event in other ways, “We wanted it to be a true test of fitness.”  For this they solicited the help of an expert, James “OPT” Fitzgerald, a well-known fitness coach and trainer, founder of Optimum Performance Training, Inc., and winner of the 2007 Crossfit Games.  Fitzgerald is helping to design portions of the event, and will compete in the first iteration.  He will also be blogging about his experience and training regime on the event’s website.

Another element that separates the Endeavor Team Challenge from other events is the team requirement.  Keirsey explains that in part it is a necessity, “having sleep deprived people wonder around in the woods without a buddy would be dangerous.” And in part it is intentional, “We designed the challenges in a way that forces people to work together to complete them.” According to Keirsey competing with a teammate tests people in a unique way. “Fitness is the ability to perform under stress . . . working with others adds an additional layer of stress.” And because team members must work together to complete the event, “In a way we are testing both the fitness of the individual and the fitness of the team that trained together.”

If you are interested in participating, find a teammate and sign up soon.  The first event will take place September 6th through 8th, in and around Bear Valley, Northern California.  Registration opens in late February and is expected to fill up quickly.  “We are intentionally limiting the event to around 500 participants,” notes Keirsey.  The ticket prices range between $379 and $479, with some discounts available.  “This is a high-quality, professionally run event that spans an entire weekend.”  Keirsey said a good comparison is an Ironman triathlon, which has a similar price tag.  He adds, “When it is over, we may have some complaints about blistered feet and aching muscles, but we don’t expect any about the cost.  Competitors will get what they paid for.”

Competitors can also feel good about where their money is going.  According to Keirsey a significant portion of revenues will go to their national non-profit partner Team Red, White & Blue, a veteran-focused non-profit.  Another portion will flow into the communities where local outfitters and contractors help staff the events and share in the profits.  “We want to create a sustainable business, and that involves making sure the folks who help make the event a success can share in that success.”